With a new year comes new ways to approach the things we did last year. Many people embark on the concept of “New Year, New Me” and businesses can be no different. The campaigns that worked last year for social media and marketing, for example, may not work as well in the new year as they did in the old.
Let’s kick off the new year with some refreshed social media marketing techniques.
Video marketing
Video marketing techniques have been popular in recent years, and it’s expected to stay that way for 2022 and beyond. If you’re looking to add a new technique to your marketing strategy, you’ll likely see a positive return on investment if you incorporate any form of video marketing to your social media platforms.
What’s more, you have so many more options today than you did in the past. Depending on your business’s platform of choice, you can choose from live videos (like the popular Facebook live), short-format videos (like those possible through Snapchat) as well as pre-recorded videos (like the Reels on Instagram).
User generated content (UGC)
UGC is far from a new concept; however, it has been less developed than other social media marketing concepts. Done correctly, UGC could become a breakout concept for your business.
You can use UGC in a variety of ways. This includes:
- Social media contests
- Businesses allow customers to win a chance to share their own content based on their brand
- Sharing visual content submitted by customers
- Both photos and videos
- Gathering testimonials from customers
- Works particularly well on Instagram and Facebook
Remember: if you’re going to allow your users to submit or generate content, you should let their voices be heard. That said, always provide guidelines for your contributions as to the type of content you’ll allow to be submitted, how they should submit and where to submit.
Encourage engagement
If you’re not already inviting engagement amongst your customers, it should be a focus for the year. The best way to increase your engagement on social media typically depends on the platform that you most often use. That said, when posting content, you should focus on content that will encourage conversation, creative thought or thought in general.
Likewise, you should also be engaging with other social media users, especially influencers. Having conversations with influencers can lead to collaborations and leverage into brand-to-brand marketing across social media platforms.
Keep it diverse
More brands are learning that their audience can be diverse–and they’re celebrating it. Yes, this was done before; however, there’s now more of a sense of urgency to make sure diversity is celebrated. Need a way to start? Begin by considering what your brand’s social media content represents. This should expand beyond your target market and into marginalized voices.