The only way business owners can keep up with today’s market is to adapt and change right along with it. Business owners should take the time to familiarize themselves with the latest technology trends of not only their industry, but also areas with which they’re working. This is especially true of those working in the tech industry.
Society’s heavy reliance on mobile devices like smartphones and tablets is driving the technology industry. This trend has led to a rapid increase in the use of online marketing and ecommerce sites, which benefit greatly from responsive design.
Incorporating Responsive Design
Some expert suggest that, given society’s dependence on mobile devices, ensuring your website accommodates mobile users is akin to surviving.
What’s the big deal about responsive design anyway?
Responsive design makes it possible for websites to be viewed on mobile devices as easily as they are on a traditional computer’s browser screen. Responsive mobile design uses the exact same code, but it detects the device’s screen size and resizes the page to conform to the screen.
Research shows that if a website has effective responsive design, then it’s more likely to have:
- Users who spend more time browsing the site
- More user engagement
- Lower bounce rates
- Increased chance of sales
How do I implement responsive design for my ecommerce site?
Two DIY methods for responsive design include platforms like Shopify (for shopping cart applications) and WordPress. Likewise, developer companies can fully overhaul the design of a website by performing a full re-code.
Why is employing responsive design important?
According to experts, there’s a high likelihood that Google will begin putting more focus on mobile optimization. This means businesses will benefit from getting a jump early and transitioning to responsive design now rather than later.
Continue reading: 3 Reasons Why Businesses Should Use Responsive Design