Let’s face it, your social media accounts are your most basic (yet public) level of communication. To be successful, you should avoid making these three social media mistakes:
Mistake #1: Leaving social media up to an intern
Having the ability to use Facebook or Twitter does not mean that a person can manage your social media. Since your social media profiles are often the first impression your potential customers see, it’s important to have a social media manager who has a deep understanding of your products and services and how to appropriately engage with consumers.
Mistake #2: Failing to plan for the future
Social media is such an integral part of life now that one out of every three minutes of online time is spent using social networks. This equates to an average of one hour and 58 minutes every day!
Utilizing social networking is a must. Furthermore, to truly be successful across various platforms, all your social networking sites can’t look the same. It also means that you can’t make a plan for social networking and make it work for all of your sites.
Mistake #3: Focusing too much on your brand
Make sure that your social network feed doesn’t read like a TV ad. Don’t just fill your feed with information about your own products, rather link to other similar ventures.
For example, if your friend is also a small business owner in a different line, consider promoting their products occasionally or interact with your followers through fun polls or conversation starters.