If you’re looking for a way to increase visibility for your business or have a small business that you want to grow, consider incorporating a mobile app into your marketing strategy. Using a mobile app will allow you to reach a wider customer base, increase your business’ referrals and help garnish repeat sales.
Accessing a bigger customer base using the Google Play Store and the Apple Store
In a recent analysis of mobile marketing by Neil Patel, SEO and marketing expert, most adults spend time using apps on their smartphones. In fact, adults stated that they spend 86 percent of the time they’re on their mobile devices using apps. If adults spend 5 hours every day on their phones, this equates 4.5 hours of time using apps.
This is where the Google Play and Apple stores come into play. If your business is able to bring its brand to where their target audience can see it when they need it, they’re likely to choose your app over another when the time comes for new software. The goal is that your app comes up first any time anyone searches for any app related to yours.
Results show that this way of thinking has worked. In 2020, for example, the Google Play Store and Apple store combined for $111B in revenue. This is 24 percent higher than 2019.
Mobile apps have become increasingly more popular. Statistia reported that nearly half of all businesses (42 percent) already have a mobile app for their business. This means that your business can’t be left behind. If you don’t have a mobile app, you should make plans to add one to your marketing strategy ASAP. Moreover, if you haven’t launched your business, it would benefit you to have an app ready for your launch date.
One of the benefits of using a mobile app is access to push notifications. These have proven to increase sales for small businesses and that push notifications easily get user attention.
Brand loyalty can also be increased through push notifications, including the following ways:
- Creating a like-minded community
- Giving users high-quality content of value
- Keeping users accountable
- Keeping users on track for their personal goals
Using mobile apps for your business can also help you keep your sales streamlined and help you keep track of your contracts, referrals and service visits. Additionally, you can automate some of your more time-consuming business aspects, like keeping up with papers, scheduling and follow-up phone calls.
Incorporating automation into your business can also improve your business’ ROI. A case study from Apps Tango showed that when Aptive incorporated a mobile app that automated their sales and services visits, they began a 5-year streak where they broke sales records. They now have the ability to make business decisions in real-time. The incorporation of a mobile app allowed them to eliminate guesswork.