Whether he’s giving us the secret to happiness or his theory of relativity, the mere mention of Einstein makes us perk up to hear what brilliance follows.
It’s only fitting that his name is associated with a product of such brilliance.
Enter Salesforce’s Einstein AI.
What is Salesforce Einstein AI?
According to Eliot Harper, a Salesforce Marketing Cloud consultant, Einstein “works out of the box and surfaces analytical information to the user by assessing data, and identifying signals and insights that a sales or marketing person may not otherwise pick up on.”
In other words, AI systems like Einstein can be used as a fresh set of eyes for marketing professionals. Patterns in sales, potential audiences and the likelihood of engagement can go unnoticed, especially after a long examination of statistics and data. This is business intelligence at its finest.
For more information on Einstein AI, click here.