You likely already know the importance of having an online presence for your business (especially the value that social media can bring to a business). However, how do you measure whether your efforts to beef up your online presence are doing anything to contribute to sales?
As many as 86 percent of marketers feel it’s important for their business to have some form of social media account. Because of these beliefs, by 2019, marketers are expected to spend upward of $17 billion per year on social media marketing.
Below are three tips for optimally incorporating social media into your business:
Tip #1: Engagement
Until last year, the normal way for businesses to handle social media was to gather as many followers as possible – not only to look cool but to convert these unsuspecting followers into sales. This method, however, is misguided.
You want to grow your audience, sure, but know your limits and understand that your engagement rate should ultimately determine the number of true followers you have.
Tip #2: Audience demographics
Luckily, businesses working to grow their online presence can gain unique insight into the big three social media sites through free social analytics tools to help you look at the demographics of your audience.
Tip #3: Watch your competitors
While it may make you crazy, Facebook has tools in place to allow you to check out your competition’s page and see how they’re faring. You can then use that that information to make improvements to your own social media presence.