One common struggle of marketing agencies and chief marketing officers (CMOs) face is measuring the success of the business in terms of social media ROI. MDG Advertising discovered that 28 percent of marketing agencies admit they grapple with quantifying the impact of their social media marketing campaigns. 55 percent reported they can somewhat measure their […]
The New Android Instant Apps: What You Need To Know
Google has done it again! What is it this time? They’ve come up with yet another way to make our lives a little easier – a way to give us a few more seconds in our already busy days. How? By getting rid of the dreaded “download” button and coming up with Android instant apps. […]
Google Purchases Mobile App Development Tool Fabric from Twitter
In order to create higher-quality mobile apps, Twitter created Fabric in 2014. Fabric is comprised of a suite of app development tools, which includes Crashlytics to help evaluate application performance, MoPub for advertising, Fastlane for application deployment and other components for integration like AWS and Stripe. In January 2017, Fabric made the announcement that Google […]