Historically, it has been hard for small businesses to gain exposure when up against bigger businesses which had much more money to spend on advertising. The rise of the digital revolution has changed this. As the world has shifted further into the digital age, it has become easier (and cheaper) for businesses of all sizes […]
social media
2 Social Media Strategies to Improve E-commerce
We live in a world of content. This means that it should come as no surprise that it can be hard to get your ecommerce brand to stand out from the crowd. While it can be difficult, there are some ways in which your business can help themselves stand out and be seen. One such […]
Key Tips to Identifying Fake Social Media Influencers
It’s been proven that social media has the power to be a useful tool for advertising for companies. A big part of this is due to influencers who use products and then feature them on their own channels. Companies that find a social media influencer that likes their products can increase their brand recognition which […]
Businesses Struggling to Calculate Social Media ROI
One common struggle of marketing agencies and chief marketing officers (CMOs) face is measuring the success of the business in terms of social media ROI. MDG Advertising discovered that 28 percent of marketing agencies admit they grapple with quantifying the impact of their social media marketing campaigns. 55 percent reported they can somewhat measure their […]
Improving Your Business’s Social Media Practices
In today’s internet-driven society, businesses without some sort of social media presence often struggle with keeping their customers engaged and informed. Utilizing at least one social media platform, regardless of which industry the business is in, can have a transformative effect on a business’s growth. Just having a Facebook page isn’t enough—you do have to […]
3 Major Social Media Trends Businesses are Seeing in 2018
Just like other aspects of technology, social media is constantly evolving. Some of the more recent changes involve new algorithms and advertising tools. Want to keep up with all of the changes businesses can expect this year? Below are three of the biggest trends businesses are seeing on social media. 1. Is the end of […]