While many businesses may understand that they should utilize social media platforms, most fail to comprehend its full importance. Sooner or later, it all boils down to the return on investment that businesses gain from social media marketing. Let’s face it, marketing can be expensive, and businesses typically have a strict marketing budget they need […]
social media
How to Build a Stronger Brand Using Social Media
Given the mass usage of the internet—and more specifically, social media—to conduct business today, it should come as no surprise that having a favorable online reputation is essential for sales rates and profits. Furthermore, according to recent surveys, around 90 percent of people trust the reviews they read about businesses online. Many of these respondents say […]
How to Promote Your Content Across Social Media
The worst thing that can happen after you’ve spent time and money on creating high-quality content is for NOBODY to share it. Social media technology can greatly help get your great content in front of thousands or millions of eye. But first, the following factors play heavily into whether your content will be shared online. […]
Avoid These 3 Terrible Social Media Mistakes
Let’s face it, your social media accounts are your most basic (yet public) level of communication. To be successful, you should avoid making these three social media mistakes: Mistake #1: Leaving social media up to an intern Having the ability to use Facebook or Twitter does not mean that a person can manage your social […]
Social Networking and Content: How the Two Intersect
Have you ever given any thought to social networking, beyond keeping up with trends on Instagram or catching up with friends and family on Facebook? If you’re a professional using any social media as a means of marketing for a business, then you’ve given it at least a little thought. However, you may not understand […]
Employing Social Media Marketing to Improve Sales
You likely already know the importance of having an online presence for your business (especially the value that social media can bring to a business). However, how do you measure whether your efforts to beef up your online presence are doing anything to contribute to sales? As many as 86 percent of marketers feel it’s […]