Having a favorable user experience (UX) is a crucial part of any successful website. Is your business’ website making any of these UX faux pas?
Mistake #1: Not being mobile-first
More people are using smartphones for internet searches today than ever before. Failing to have a mobile-first responsive website can cripple a business from the start.
Mistake #2: Excessive content
Visitors are increasingly looking for websites that feature well-shot videos and large, attractive pictures with less content. Too much content and you’re likely to lose out on a visitor. However, keep in mind that written content and keywords still play an important part in getting your website to rank. It’s all about finding balance between UX and SEO.
Mistake #3: No chat feature
Most site visitors expect to be able to chat with someone from your business if they have a question. Millennial consumers, in particular, prefer to text or chat with someone rather than to place a phone call. Make sure your website is there with the right tools to answer their questions, or else a competitor will.
Mistake #4: Beating around the bush
Keep above-the-fold content brief, concise, and to the point (think Cliff Notes). Go in-depth below the fold. Create unique landing pages for more extensive details. This will help create a cleaner and simpler look, helping draw visitors further down and into your site.
Mistake #5: Poor design
The ideal website should feature a streamlined design with each element complimenting each other rather than appearing random.
Mistake #6: Too many choices
Remember that UX/UI isn’t about piling on as many elements as you can. If you have too much going on, your user is likely to become overwhelmed and leave.
Mistake #7: Too many images
Likewise, incorporating too many images on your website can overstimulate users while making your site load speed much slower. Page load time is an important Google ranking factor.